Content Analysis Plan
Name of student Institution of affiliation The research question that I will be analyzing is: “Do manufacturers of men’s products have a higher likelihood of sponsoring violent TV shows than other kinds of sponsors?” Part 1 In this research, the units to be analyzed are: 1. Men’s product 2. Manufacturers of men’s products 3. Violent TV shows 4. Manufacturer of non-men products (another kind of sponsor) Part 2 Sampling methods will be different for the number of TV stations, period of research study, TV hours watched per day, and the number of commercials I intend to code. Systematic random sampling will be employed in examining the TV stations. A TV station is either likely to air violent TV shows or not. For instance, those with strict viewer-driven content are not likely to air, while those will no strict viewer discretion are likely to air. From the pool of TV stations without viewer discretion, a TV will be randomly selected for study. The random sampling method is the ...